Increase Your Storefront Engagement

Knowde’s Stores and their products get better visibility in both Knowde's search and external search engines like Google when certain actions are taken. These include promptly responding to requests, keeping documentation up to date, and optimizing Storefront descriptions. By focusing on these aspects, Suppliers can naturally boost engagement with their Storefronts, generating more valuable leads.
Additionally, linking directly to your Knowde Store and Product pages from your company website through backlinks can further enhance lead generation. These strategies not only increase Storefront engagement but also ensure that your Customers have the best possible experience on Knowde.

In this article, you'll learn how to increase your Storefront engagement and generate more leads.

Note: This feature is available to all Suppliers

 

Contents

Up-to-Date Documentation & Responsiveness

Optimize Storefront & Product Descriptions

Backlink Your Storefront & Product Pages

 

Up-to-Date Documentation & Responsiveness

Knowde’s marketplace values having the most up-to-date documentation and responsiveness to Buyer requests. Updated documentation and speedy responses to Buyers will rank your products and Storefront higher in search results. 

Note: It is important to have the most relevant information available to Buyers and to respond to their requests within
72 hours.

 

Optimize Storefront & Product Descriptions

Optimizing your Storefront and product descriptions drives an incremental rise in high-quality traffic, correlating to an increase in quality leads. Follow these tips to get the best results: 

When adding the Storefront Description:

  • Includes the name of the brand
  • Describes the brand
  • Makes a pitch: It talks about the unique attributes and effects of this family of products
  • Includes a short list of uses and applications
  • Is grammatically correct, with correct punctuation and spelling (US English)

When adding Product Descriptions:

  • All of the products in your Storefront have unique descriptions
  • Your descriptions contain no grammatical mistakes, misspellings, or redundant info in product descriptions
  • The description begins with the complete Product Name that is displayed on Knowde
  • The description length falls between 40 and 150 words
  • If comma-separated lists are available, it is to be made as a bulleted list

 

Backlink Your Storefront & Product Pages

Backlinking your Storefront on your company website and in follow-up communication with prospects and your customers is a powerful way to improve your search engine ranking in Knowde’s marketplace. This will increase prospect and customer engagement with your Storefront, making it easier to track and generate leads. Follow these tips to get the best results: 

  1. The HTML Template: 
    • For a product page:
      <a href="[KNOWDE PRODUCT PAGE URL]" target="_blank" rel="noopener">Request samples and information about [PRODUCT NAME] on our Knowde property</a>
    • For a brand page:
      <a href="[KNOWDE BRAND PAGE URL]" target="_blank" rel="noopener">Request information on any of our [FAMILY] products on our Knowde property</a>
    • For your Knowde Storefront homepage:
      <a href="[KNOWDE STOREFRONT PAGE URL]" target="_blank" rel="noopener">Request samples and get more information on our Knowde property</a>
  2. Keep Your Link Simple:
  3. Backlink from Crawlable Pages
    • Backlink from company website pages that are crawlable pages by Google. Test for this by following these steps: 
      1. Visit the page on your site from which you’re going to link your Storefront and/or product page
      2. Copy a sentence from the page
      3. Search for that sentence on Google and ensure that Google can find the page
  4. Link Back to Respective Page
    • Product Pages: Backlink from your related product page from the catalog on your company website for best results. 
    • Storefront Page: Backlink from your general “contact us” or information request page or from your company homepage for best results. 

 

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