Knowde’s Stores and their products get better visibility in both Knowde's search and external search engines like Google when certain actions are taken. These include promptly responding to requests, keeping documentation up to date, and optimizing Store descriptions. By focusing on these aspects, Suppliers can naturally boost engagement with their Stores, generating more valuable leads.
Additionally, linking directly to your Knowde Store and Product pages from your company website through backlinks can further enhance lead generation. These strategies not only increase Store engagement but also ensure that your Customers have the best possible experience on Knowde.
In this article, you'll learn how to increase your Store engagement and generate more leads.
Note: This feature is available to all Suppliers on Marketplace or the Customer Experience Platform.
Contents
Up-to-Date Documentation & Responsiveness
Optimize Store & Product Descriptions
Backlink Your Store & Product Pages
Up-to-Date Documentation & Responsiveness
Knowde’s marketplace values having the most up-to-date documentation and responsiveness to Buyer requests. Updated documentation and speedy responses to Buyers will rank your products and Store higher in search results.
Note: It is important to have the most relevant information available to Buyers and to respond to their requests within
72 hours.
Optimize Store & Product Descriptions
Optimizing your Store and product descriptions drives an incremental rise in high-quality traffic, correlating to an increase in quality leads. Follow these tips to get the best results:
When adding the Store Description:
- Includes the name of the brand
- Describes the brand
- Makes a pitch: It talks about the unique attributes and effects of this family of products
- Includes a short list of uses and applications
- Is grammatically correct, with correct punctuation and spelling (US English)
When adding Product Descriptions:
- All of the products in your Store have unique descriptions
- Your descriptions contain no grammatical mistakes, misspellings, or redundant info in product descriptions
- The description begins with the complete Product Name that is displayed on Knowde
- The description length falls between 40 and 150 words
- If comma-separated lists are available, it is to be made as a bulleted list
Backlink Your Store & Product Pages
Backlinking your Store on your company website and in follow-up communication with prospects and your customers is a powerful way to improve your search engine ranking in Knowde’s marketplace. This will increase prospect and customer engagement with your Store, making it easier to track and generate leads. Follow these tips to get the best results:
-
The HTML Template:
- For a product page:
<a href="[KNOWDE PRODUCT PAGE URL]" target="_blank" rel="noopener">Request samples and information about [PRODUCT NAME] on our Knowde property</a> - For a brand page:
<a href="[KNOWDE BRAND PAGE URL]" target="_blank" rel="noopener">Request information on any of our [FAMILY] products on our Knowde property</a> - For your Knowde Store homepage:
<a href="[KNOWDE STOREFRONT PAGE URL]" target="_blank" rel="noopener">Request samples and get more information on our Knowde property</a>
- For a product page:
-
Keep Your Link Simple:
- For your Knowde Store homepage use the simplest link:
- Avoid using a complicated link such as:
- For your Knowde Store homepage use the simplest link:
-
Backlink from Crawlable Pages
- Backlink from company website pages that are crawlable pages by Google. Test for this by following these steps:
- Visit the page on your site from which you’re going to link your Store and/or product page
- Copy a sentence from the page
- Search for that sentence on Google and ensure that Google can find the page
- Backlink from company website pages that are crawlable pages by Google. Test for this by following these steps:
-
Link Back to Respective Page
- Product Pages: Backlink from your related product page from the catalog on your company website for best results.
- Storefront Page: Backlink from your general “contact us” or information request page or from your company homepage for best results.
Comments
Article is closed for comments.