Media Asset Management

Within a PIM, you can manage a diverse set of media assets including images, video, audio, and more as part of your larger product and brand records. Essentially, media assets are another attribute of your products and brands. Users can attach assets to product and brand records or associate products and brands with assets already in the library. 

In this article, you'll learn how to manage all your media assets in Knowde's Media Asset Management software. 

Note: This feature is available to all Suppliers



What are Media Assets? 

How do I upload assets? 

Managing Assets in PIM 

How do I associate products/brands to my media assets? 


What are Media Assets?

Typically, media assets are images, videos, audio and other multimedia file types. Each asset can have a type and/or format. 

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Note: *See exhaustive list of Cloudinary supported types formats



How do I upload assets?

Once you click on Media under Content Management on the left side bar, you will be able to upload your assets by clicking on Upload on the top right corner of the page. You can bulk upload up to 100 different assets at a time.


Managing Assets in PIM

You can manage and view any media asset in the Media library grid. To quickly preview an asset, simply click on it. You can change the view through the different filters, sorting and display options. Feel free to view, download, replace, and delete any specific item by clicking on the three dotted icon on the top right of any asset. 

You can view the following properties of any media asset:

  1. File Name
  2. Type
  3. Format
  4. Dimensions
  5. Size
  6. Uploaded By
  7. Last Modified Date
  8. Create Date
  9. Metadata (EXIF, XMP, Dublin Core, etc.)

Through Collections, available at the top right corner of Media Asset Management, you can create new collections and edit the assets within the Collections.

All changes to any media asset are logged and you are able to roll back to previous versions and thereby delete any version of the asset that came before. 


How do I associate products/brands to my media assets?

In Media Asset Management, you can associate any asset with a product or brand, and manage their relationships. This is a very useful tool that'll allow you to keep track of connections and fix mistakes as needed. 

Steps to associate products/brands to assets:

  1. Click on Media Asset Management on the left side bar

  2. Find and select an asset by searching, filtering, or sorting
  3. Open up Media Viewer by clicking on an asset
  4. Click on the edit icon next to Associated Products or Associated Brands
  5. Select the products/brands you would like to associate the media asset with


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