Best Types of Product Documentation for your Storefront

Determining the Product Documentation for your Storefront

If you are a supplier currently in the onboarding process or are looking to improve your storefront, it is very important to understand what type of product documentation the Knowde team will need to help you succeed. The more information you provide, the easier it will be for a customer to find your products and the more likely it will be that they engage with your store.

 

The foundation of your storefront’s success begins with providing product documentation that thoroughly explains what your product is, what it does, and how it is used. At the most basic level, you should expect to share the following: 

  1. Technical Data Sheets
  2. Product Brochures and/or Product Selection Guides
  3. Safety Data Sheets

 

Document Type Importance
Technical Data Sheets
  • Primary source of information to be displayed on your product page
  • Enables classification and tagging of your products to make them findable using Knowde’s powerful search and filter tools
    • Pro Tip: The richer the classification and tagging for a given product, the more findable it is and the greater the chances a buyer lands at your store.
Product Brochures and Selection Guides
  • Source of information to be displayed on your product page
  • Enables classification and tagging of your products to make them findable using Knowde’s powerful search and filter tools
    • Pro Tip: The richer the classification and tagging for a given product, the more findable it is and the greater the chances a buyer lands at your store.
Safety Data Sheet
  • SDS are critical documents buyers may require before or after requesting samples or quotes or purchasing a product. Quick access to and SDS means one less thing document buyers need to request and wait for. Less waiting = happier buyers.

 

Additionally, you can provide the following documents to enrich the buyer experience and boost engagement with your store: 

  1. Formulations
  2. Certifications
  3. White Papers 
  4. Marketing Collateral
Document Type Importance
Formulations
  • Attract more customers to your store by providing formulations and recommended product usage levels.
    • Pro Tip: Many customers find formulations very helpful and they are more likely to engage with a store that provides product usage and formulation guidance.
Certifications
  • For buyers that have strict certification and compliance requirements, providing certification documents assures them early in the buying journey that your product satisfies their needs and thus they are more likely to engage.
White Papers
  • Improve the quality of your leads by providing R&D personnel access to this technical information. These often requested documents enable researchers to make educated decisions as to whether your product is a good fit for their application. 
Marketing Collateral
  • Do you have marketing documents that you have already generated that drive home the value proposition for your product? Why not include it on your product page for customers to see?
  • Often can be a source of extra information to enable richer classification and tagging of products. 


You can reach out to your Onboarding/Customer Success contact by email at
customer_success@knowde.com or through our support portal here.
*Note: If there are security concerns around publicly posting Technical Data Sheets, Safety Data Sheets, or other documents, our team will strictly use them to extract the key information to make your products discoverable and will not post documents directly on your storefront (see article on “Manage Document Visibility” for more information). Please inform your Onboarding Specialist or Customer Success Manager if you have any questions!

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