Table of Contents
What is a Storefront?
Knowde is a marketplace for chemicals, polymers, and ingredients. The Knowde marketplace is composed of unique suppliers and their individual offerings. Each supplier has its own dedicated space within our marketplace– we call this space your Storefront.
You can think of the Knowde marketplace as a shopping mall, where each storefront represents an individual shop within the mall.
Your Knowde Storefront facilitates direct communication with customers about your business and products. Customers can easily discover and connect with your team through our best-in-class digital shopping experience!
How do customers find your Storefront?
Most commonly, a customer will come across your storefront “organically” through search engines (Google, etc.) as well as using our Knowde search at the top of each page.
The more information that you can provide about the end uses and applications of your products, the more likely your products and storefront will be found. When customers search for specific companies, products, or applications, the results surface in order of relevance.
To make your storefront more discoverable online, make sure to provide the Knowde Onboarding team with as much product documentation as possible (Technical Data Sheets, Safety Data Sheets, brochures, formulations, certifications, etc.). In addition, enhance your Storefront's appearance so it feels like a natural extension of your company's branding and customers know exactly where they're shopping!
A proactive approach to optimizing your storefront's discoverability is through marketing. Learn more about marketing on Knowde here or reach out to your Customer Success Manager here to find out about KnowdeDigital.
Set up your Storefront information and images
Once you've signed into your Knowde Account, click on your user avatar in the upper right hand corner and select "View Storefront" from the drop-down menu.
Below your Storefront logo, click the button labeled "Edit Storefront" to access the Storefront Editor. This button will only be visible if you are a Contributor or Admin on your Storefront.
Update Company Information
Inside your Storefront Editor you will see a list of fields related to your storefront on Knowde.
- Update your "About Us" section.
- Update your "Storefront Introduction" section.
- Confirm, update, or add your company's address and contact information.
- Add links to your company's social media profiles.
- Use the "Preview" button at the bottom of the screen to preview changes to your Storefront, or click "Save" to save changes.
Navigate to your Storefront Editor (see instructions above). Click into the "Images" tab at the top to modify any of the images displayed on your Storefront.
- Ensure your company's logo image has been added. Make sure you upload a square image of your logo on a white or transparent background!
- Scroll down to choose your Sidebar Cover Image. You can make a selection from our curated Knowde library or upload your own.
- Upload a default Card Banner for all your Products. You can make individual customizations within the Product Editor.
- Upload an "Experts" image to add a background to your Experts tab.
- Use the preview button to double check your changes or click Save to save updates.
Knowde Tip: When choosing whether to select an image from our Knowde library or update your own, make sure to click the text that corresponds to your selection (Eg. click on the "Knowde Library" text to choose an image).
Invite company members to your Storefront
Power up your team by inviting them to join your Knowde Storefront! Click on the Account Manager drop-down in the upper right hand corner of your browser. Navigate to Company, then click Users to view/manage teammates on your Knowde storefront.
Inside the Users page, click "Invite New Users" and get started adding your teammates. Enter your teammate(s) email address into the Emails field that appears in this pop-up form.
When you are finished adding emails, click the "Send Invite" button. This will send your teammate(s) an email to their inbox inviting them to join your team on Knowde.
Knowde Tip: In this form, you can assign a Role to all the users you invite. Be aware that if you select this option, all your invited users will receive the same Role. To get more specific and assign different roles to each individual user, learn more here!
Learn about Experts here.